Lamborghini Revuelto Ad Personam

The first car to go through Lamborghini’s new Ad Personam programme is a sign of things to come. Ken Pearson explores the new customisation service.

If you’re in the market for a £450,000 supercar, there’s a good chance that you’d like it to be personalised to suit your tastes. A range of colours for the exterior bodywork, wheels, brake callipers, cabin upholstery and more are to be expected when configuring any car but that may not be quite enough if you’re looking to really make your mark on your new car. That’s where Lamborghini’s Ad Personam programme comes in which allows for the finer details to be customised both outside and in - and at this year’s Lamborghini Arena festival hosted at the Imola Circuit, the first showcase of what’s possible was shown in the form of a meticulously detailed Revuelto.

Lamborghini Revuelto Ad Personam - The “base” model

As far as a canvas goes, a Revuelto is a rather fine one to work on. The replacement for the Aventador evolves the Lamborghini V12 supercar DNA in terms of its styling and its powertrain. The car looks sensational, ridiculous, outlandish, futuristic, powerful and otherworldly in equal measure with every single element and surface being exaggerated to create one of the most dramatic looking supercars on sale today. The front Y-shaped running lights are comically large and hide a relatively small main headlight cluster above the horizontal strip. The bumper is seemingly devoid of bodywork but instead made up of large air intakes and cutouts that appear to be held together by tiny strips of metal. The side profile is unmistakably Lamborghini with a monumentally large side air intake. Gone is the single rectangular inlet seen on the Aventador and in is a Z-shaped intake.

The rear clearly draws inspiration from the Sián FKP 37 with two high-mounted hexagonal exhaust pipes which sit above a large diffuser and six strakes which run from underneath the car’s rear deck to connect with the rear bumper. The cutout-design theme continues as the full width of the 345-section rear tyres can clearly be seen from behind. In my opinion, it’s clear to see that the Revuelto’s design is actually an evolution of the Sián FKP 37 - just as the Aventador drew more than one or two items from the style of the Reventón. Be in no doubt about that statement being an enormous compliment.

The Revuelto’s forerunner was the first electrified Lamborghini to reach the road with its 6.5 litre naturally aspirated V12 being connected to a supercapacitor-based mild hybrid system that could provide short bursts of power and torque fill to provide seamless and supreme acceleration. The Revuelto takes this electrification to the next level.

The Revuelto is a plug-in hybrid that houses its batteries in the centre of the chassis, in the area that used to be the transmission tunnel. The 3.8 kWh capacity battery is connected to one rear-mounted electric motor and two compact axial-flux motors that exclusively drive the front wheels. As such, the 6.5 litre naturally aspirated V12 now only powers the rear wheels and can send 804 bhp and 534 lb ft (725 nm) on its own to the 8-speed twin-clutch gearbox. Combined with the three electric motors, the Revuelto can generate 989 bhp and run from 0 - 62 mph in just 2.5 seconds. Combined torque outputs aren’t quoted, however I will gladly make an educated guess if someone would like to pass me some keys to a Revuelto and a runway.

Lamborghini Revuelto - Ad Personam

Lamborghinis are usually regarded as looking right in a few colours - bright green, orange, yellow or white. So why did the manufacturer choose to use a grey car with black trim to showcase the Ad Personam customisation range? The answer, dear reader, is in the details. The black sections are actually high-gloss exposed carbon fibre which adorn the A-pillars, roof, side air intakes, mirrors, rear bumper and more. These are accentuated by strips of Verde Scandal (a brilliant name for lime green) that really underscore some of the car’s key character lines. They make the mirrors stand out, show just how much the lower sill line rises from the front wheel arch to the rear and draw attention to the four inner diffuser strakes. Bright green is also applied to the brake callipers that hug the carbon composite discs and sit behind 21” front and 22” rear wheels.

The theme of carbon and bright green continues inside the cabin which, naturally, is accessed by scissor doors. Carbon fibre is used as liberally as the leather and alcantara which is contrasted with stitching in the same Verde Scandal colour as the exterior accents. The shift paddles, steering wheel inserts, instrument cluster and centre console controls all feature carbon fibre - something I’m not usually a fan of in cabins but here it just looks right. A commemorative plaque with LAMBORGHINI ARENA 2024 is made of - you guessed it - carbon fibre, but the detail highlight for me is the track map of the Imola circuit formed of white stitching, complete with green and yellow threads that make out some of the gravel traps around the track.

This Revuelto is the first example of what can be achieved with the Ad Personam customisation programme and Lamborghini say “There is an infinity of possible combinations, from the colours to the materials: from the logo on the seat that may be hand stitched instead of branded, to the initials stitched inside the vehicle’s interior, or even a custom colour, all meeting the company’s exacting standards of quality.”

In short, if you want it, you can have it. Personalising your new Lamborghini with the Ad Personam Studio grants you access to the full range of colours, materials and an advanced car configurator to let you get a glimpse of your uniquely specced Lamborghini before the build begins. It also involves a guided tour of the factory and a visit to the production line…tell me you’re not tempted.

So how much would it cost for a Ken-Spec Revuelto, complete with KP stitched into the dashboard and a map of the M11 motorway on the headrests? Well, there are no prices to be found anywhere on the Lamborghini website, configurator or the fabulous digital brochure so take from that what you will. However much it costs, it’s clearly worth it for Lamborghini and for their customers and follows in the footsteps of the Rolls Royce Bespoke service which has helped the British luxury car maker to see the average transaction price for each new car rise above £400,000. Yes, the average transaction price.

Aston Martin has Q, Bentley has Mulliner, Ferrari has an entire article’s worth of customisations and one-offs, Lotus have recently announced their Chapman Bespoke service…I could go on for a while here. The manufacturers have clearly taken notice of their customers wanting to customise their cars to a greater extent than the factory was able or willing to do and have thus broadened the options for personalisation to take a slice of that lucrative market for themselves. Personalised cars are highly profitable when sold for the first time, and if the first owner is a notable celebrity then some extra desirability is often added when it comes to go to its next owner.

It seems surprising that it’s taken this long for Lamborghini to open up their own customisation service but it makes sense to begin by offering it for the lower-volume Huracan and Revuelto, to offer an extra degree of exclusivity on an already pretty exclusive pair of dream cars. You can bet that we will see the bespoke options becoming limited editions and one or few-offs further down the line, along with the Urus eventually becoming part of the programme too.

Production of the Revuelto is already sold out until 2026 but having seen some of the great details that can be highlighted on the first Ad Personam model, I wonder how many orders have been modified to include some personal touches. I’m very interested to see how the customers get customising now.