Alfa Romeo has revealed the 33 Stradale – a revival of one of its most revered badges, and the marque’s first coachbuilt car in over half a century. Just 33 will be built, each priced well north of €3million. No surprise, then, that every one has already been spoken for.

The project also marks the launch of Bottega, Alfa’s in-house customisation studio, and signals a return to Fuoriserie production – an approach rooted in history but aimed at collectors with contemporary expectations. Designed as a homage to the 1967 Tipo 33 Stradale, the new car echoes the past in profile, stance and detail, including the signature dihedral doors. But there’s no retro pastiche here; its proportions are more reference than reverence.

Under the bodywork, the 33 Stradale shares its carbon–aluminium monocoque with the Maserati MC20, although Alfa has been careful to frame this not as a rebody but as a structural foundation for something altogether more individual. Two powertrains are said to be available: a 3.0-litre twin-turbo V6 producing 641bhp and driving the rear wheels through an eight-speed dual-clutch gearbox, or a fully electric version developing over 750bhp, with a WLTP range of roughly 450km. Details of the EV remain limited, though it was expected to adopt the tri-motor, all-wheel-drive setup from the GranTurismo Folgore. (2025 update: the EV version was later cancelled – not just for the 33 Stradale, but also for the MC20.)

Alfa Romeo 33 Stradale
Alfa Romeo 33 Stradale

Despite the differing propulsion methods, both versions are said to deliver near-identical performance: 0–100km/h in under three seconds and a top speed of 333km/h. Braking is by six-piston carbon-ceramic Brembos, with a claimed 100–0km/h stopping distance of “under 33 metres” – one of several quiet nods to the car’s numerical heritage.

Development was led at Balocco with input from Valtteri Bottas. The intent was never to produce a circuit-first car. Instead, Alfa prioritised road composure and driver connection in real-world use. Drive modes include Strada and Pista, altering damping, throttle and brake calibration, and – in the V6 – the behaviour of an active exhaust valve. The electric car was set to include a sound generator tuned to emulate the V6’s tonal character – a move that may prove divisive, though it fits the broader philosophy of parity between the two drivetrains.

Alfa Romeo 33 Stradale
Alfa Romeo 33 Stradale

Inside, the design resists the pressure to over-digitise. The steering wheel is free of buttons, screens retreat into the dash when not required, and a row of aviation-style switches is mounted in a roof console – a touch that borders on theatrical, but lands with just enough restraint. Two interior themes are available: Tributo, which favours traditional materials and visual richness; and Alfa Corse, which swaps leather for technical finishes and a more focused aesthetic. The seats, deeply sculpted and low-set, take clear inspiration from those of the original Tipo 33.

Each car will be hand-built by Carrozzeria Touring Superleggera in Milan – a name with a long history and a résumé that includes the Maserati 3500GT and Aston Martin DB5. Through Bottega, buyers are offered visual customisation that goes well beyond colour and trim. Alfa claims that no two cars will be the same – a point backed by the option to alter elements such as rear light shapes, wheel designs and even the interpretation of the Alfa Scudetto grille.

Alfa Romeo 33 Stradale
Alfa Romeo 33 Stradale

“With the new 33 Stradale, we wanted to create something that lives up to our past and makes the Alfisti proud,” said Alfa Romeo CEO Jean-Philippe Imparato. “This result could only be achieved through passion, dedication and vision. It’s our first coachbuilt car since 1969 – and it won’t be the last.”

Given the MC20 is available as a convertible in Cielo form, a 33 Stradale Spyder doesn’t seem far-fetched – though the packaging of the doors may complicate things. Perhaps more intriguing is what follows. A lightweight, carbon-bodied reinterpretation of the Giulia GTA – lean, unfiltered and visually aligned with the SZ – wouldn’t be an illogical next step. Alfa seems to be signalling that Bottega is not a one-off experiment, but the beginning of a broader programme – and it's unlikely to be the last.

Alfa Romeo 33 Stradale