The Alfa Romeo Giulia Quadrifoglio has been with us for a decade now, and mercifully, its formula – and styling – have remained relatively untouched save for a mild facelift in 2020. Along the way there have been some memorable special editions – step forward GTAm – and less memorable ones, like the NRING. More recently, there has been the cosmetic makeover known as the Collezione.

So where does the Luna Rossa fit on the scale? One glance at the car's wild aerodynamic addenda is enough to confirm this car is more than the application of some fancy metallic paint. A glance at the spec sheet, however, tempers any hopes of a direct GTAm successor.

Revealed at the 2026 Brussels Motor Show, the Luna Rossa is a 10-unit special edition born from Alfa Romeo's partnership with the Luna Rossa sailing team ahead of the 38th America's Cup in Naples, marking the third project from Bottegafuoriserie, the Alfa Romeo and Maserati customisation initiative announced in November 2025.

Where the programme's previous efforts – the 33-unit Alfa Romeo 33 Stradale and track-only Maserati MCXtrema – represented ground-up supercar projects with bespoke bodywork, revised powertrains and chassis engineering, the Luna Rossa is a production Quadrifoglio enhanced with aerodynamic modifications rather than wholesale mechanical reinvention.

Alfa says the new carbon fibre package generates 140kg of downforce at 186mph – approximately five times more than the standard car. The aero kit comprises canards for the front bumper, a new underbody to enhance the ground effect, carbon side skirts, and a dual-profile rear wing inspired by the inverted foil sections of Luna Rossa's AC75 racing yacht. Turin claims this delivers a 40:60 front-to-rear aerodynamic balance with little penalty in terms of drag.

Under the bonnet sits the familiar 2.9-litre twin-turbo V6 producing 513bhp and 442lb-ft (600Nm) torque – as per the standard Quadrifoglio. Where the GTAm stripped the cabin of non-essential items, the Luna Rossa adds to the interior. The Sparco buckets seats are re-upholstered in materials inspired by the sailing team's personal flotation devices, while the dashboard incorporates fragments of actual Luna Rossa sail material. 

The exterior wears hand-painted iridescent metallic paint mimicking the team's boat hull, with a two-tone livery option and, for the first time in Alfa Romeo history, red-background badges. The famous teledial alloys also have a two tone finish, with a red centre framed by black. Carbon ceramic brakes are housed within, and poking out of the rear bumper are four Akrapovic exhaust tips.

All ten units have been sold, and Alfa Romeo has not disclosed pricing. The cars are built at Cassino before undergoing artisan customisation through Italian specialist partners.

Limited edition specials typically signal a car reaching the twilight of its production, however the Luna Rossa arrives as Alfa Romeo confirms the current Giulia will continue through 2027, a significant reprieve for a model originally slated to be replaced this year. The next-generation Giulia, originally planned as EV-only, has been delayed as engineers work to add hybrid powertrains to the STLA Medium platform, thanks to the rolling back of the EU's proposed ban on the sale of combustion cars. For those who still value their saloon with a Ferrari-derived V6, that's welcome news.