top of page

NEWS

Audi Concept C Previews TT Successor and Future Design Language

Ken Pearson

By 

Images by 

Audi

Published

2 Sept 2025

Audi Concept C Previews TT Successor and Future Design Language

Audi Concept C Previews TT Successor and Future Design Language

The retro-futuristic hard-top roadster has been confirmed for production in 2027, and will influence the brand’s forthcoming models.

The retro-futuristic hard-top roadster has been confirmed for production in 2027, and will influence the brand’s forthcoming models.

The retro-futuristic hard-top roadster has been confirmed for production in 2027, and will influence the brand’s forthcoming models.

Spearheading a new direction for Audi design, the Concept C heralds a return to the sports car segment. The brand vacated the market when TT and R8 production ended in 2023 and 2024 respectively, but thanks to platform-sharing with Porsche’s upcoming electric Cayman and Boxster twins, the Concept C will reach the roads as a driver-focused EV. The chassis features a mid-mounted battery stack to provide a low seating position and mid-engined balance, while a choice of single or dual-motor powertrains are expected to be offered.

We’ll get a look under the skin when the car goes into production in 2027, but the focus of the concept is to show how Audis of the future will look first and foremost. Drawing inspiration from the 1936 Auto Union Type C racer and the 2004 A6, the Concept C dispenses with the handsomely creased surfaces of the current model range in favour of gently blended panels.


Audi Concept C - rear quarter
Audi Concept C - front

The singleframe grille remains the focal point of the front end, but is significantly narrower than on present Audis. It’s flanked by four-segment headlights, and an identical number of LEDs occupy each cluster at the rear. The upright grille houses the car’s driver assistance sensors, while additional inlets for cooling are found at the outer edges of the front bumper.

When viewed from the side, the wheel arches hide the extent of their flaring, but house 21” 6-spoke alloy wheels reminiscent of the Mk1 TT’s. The aerodynamically optimised rims are the only hint towards the power level of the production model, as they wear 255/30 and 305/30 Michelin Pilot Sport tyres at the front and rear respectively.


Audi Concept C - side
Audi Concept C - roof down

For the first time on an Audi, the Concept C makes use of a metal folding roof. The car can transform from a coupé to a roadster at the touch of a button within the two-seat cabin. In another departure from current premium-segment trends, no pillar-to-pillar infotainment display is to be found. Instead, a customisable screen sits ahead of the driver, and a central infotainment display can emerge from the dashboard. The air conditioning controls shine through a backlit trim element.

A close look reveals new physical switchgear, rotary dials for drive mode selection, and two buttons on the steering wheel marked with a chequered flag, and the word BOOST. Natural fibres clad the slimline two-piece seats and door cards, while metal is the material of choice for the four rings on the steering wheel.


Audi Concept C - interior
Audi Concept C - seats

At a glance, the Concept C shows multiple elements that will find their way into production in the coming years, with its four-segment light signature, tall and narrow grille, and minimalist surface detailing. Closer inspection reveals reimagined shapes and surfaces from previous models, an evolution of the 2000 Rosemeyer Concept’s proportions to this writer’s eyes, and clues about the future electric sports car being hidden in plain sight.

The car is futuristic, tipping its folding metal cap to the past while being the obvious choice for Detective Del Spooner in a sequel of I, Robot. With 20 new and updated models landing in the next 24 months, it won’t be long before we see the Concept C’s influence reaching the showrooms, and a new two-seat Audi hitting the roads.


Audi Concept C - rear

Author

Ken Pearson

Ken Pearson

Deputy Editor

Photography by:

Audi

Published on:

2 September 2025

Our Print Magazine

LATEST ARTICLES

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

New Electric Porsche Cayenne Turbo Arrives With 1140bhp

Ken Pearson

|

19 November 2025

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

Subaru Technica International Revival Gathers Pace With Performance-B STI Concept

Craig Toone

|

18 November 2025

Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.

Renault Twingo E-Tech Electric: Full Production Details

Craig Toone

|

17 November 2025

Subscribe to our newsletter

The retro-futuristic hard-top roadster has been confirmed for production in 2027, and will influence the brand’s forthcoming models.

Ken Pearson

AUTHOR

Ken Pearson

Deputy Editor

About the Author

Ken Pearson

Ken Pearson

Deputy Editor

Resident Mercedes expert, affordable drivers' car champion and EV sympathiser. Can often be found on the other end of an argument with Craig with regards to powertrains and styling, bringing balance to the force.

Related Articles

New Audi e-tron GT quattro is a 576bhp Base Model

Ken Pearson

|

13 May 2025

The Complete MK1 Audi TT Buying Guide for Car Enthusiasts

Craig Toone

|

1 March 2023

The most comprehensive, in-depth buying guide to the mk1 Audi TT. Including what to look for, electrical gremlins, variants, what to pay, investment factor and potential modifications to sharpen up the driving experience.

Audi S3 Facelift Review

Gok Ozbay

|

16 May 2025

Subtle, swift, and sophisticated is what the S3 has always been. Now with torque-splitting tech from the flagship RS3, the updated model finds itself at the sharp end of the class, as Gok Ozbay discovers.

Driven to Distraction:
Is the B7 Audi RS4 a Better Car Than the Fabled E39 M5?

Craig Toone

|

21 May 2024

Like a boxer piling on mass to climb up a division, Craig ponders if the inevitable growth of power and performance between generations of cars opens up new challengers to sacred icons previously deemed undisputed.

NEVER MISS AN ARTICLE

Subscribe to our newsletter

Potential Article Hero Design.png

The retro-futuristic hard-top roadster has been confirmed for production in 2027, and will influence the brand’s forthcoming models.

Audi
2 September 2025

The retro-futuristic hard-top roadster has been confirmed for production in 2027, and will influence the brand’s forthcoming models.

First published

2 September 2025

Last updated

26 October 2025

Photography

Audi

Ken Pearson

AUTHOR

Ken Pearson

Deputy Editor

W

Spearheading a new direction for Audi design, the Concept C heralds a return to the sports car segment. The brand vacated the market when TT and R8 production ended in 2023 and 2024 respectively, but thanks to platform-sharing with Porsche’s upcoming electric Cayman and Boxster twins, the Concept C will reach the roads as a driver-focused EV. The chassis features a mid-mounted battery stack to provide a low seating position and mid-engined balance, while a choice of single or dual-motor powertrains are expected to be offered.

We’ll get a look under the skin when the car goes into production in 2027, but the focus of the concept is to show how Audis of the future will look first and foremost. Drawing inspiration from the 1936 Auto Union Type C racer and the 2004 A6, the Concept C dispenses with the handsomely creased surfaces of the current model range in favour of gently blended panels.


Audi Concept C - rear quarter
Audi Concept C - front

The singleframe grille remains the focal point of the front end, but is significantly narrower than on present Audis. It’s flanked by four-segment headlights, and an identical number of LEDs occupy each cluster at the rear. The upright grille houses the car’s driver assistance sensors, while additional inlets for cooling are found at the outer edges of the front bumper.

When viewed from the side, the wheel arches hide the extent of their flaring, but house 21” 6-spoke alloy wheels reminiscent of the Mk1 TT’s. The aerodynamically optimised rims are the only hint towards the power level of the production model, as they wear 255/30 and 305/30 Michelin Pilot Sport tyres at the front and rear respectively.


Audi Concept C - side
Audi Concept C - roof down

For the first time on an Audi, the Concept C makes use of a metal folding roof. The car can transform from a coupé to a roadster at the touch of a button within the two-seat cabin. In another departure from current premium-segment trends, no pillar-to-pillar infotainment display is to be found. Instead, a customisable screen sits ahead of the driver, and a central infotainment display can emerge from the dashboard. The air conditioning controls shine through a backlit trim element.

A close look reveals new physical switchgear, rotary dials for drive mode selection, and two buttons on the steering wheel marked with a chequered flag, and the word BOOST. Natural fibres clad the slimline two-piece seats and door cards, while metal is the material of choice for the four rings on the steering wheel.


Audi Concept C - interior
Audi Concept C - seats

At a glance, the Concept C shows multiple elements that will find their way into production in the coming years, with its four-segment light signature, tall and narrow grille, and minimalist surface detailing. Closer inspection reveals reimagined shapes and surfaces from previous models, an evolution of the 2000 Rosemeyer Concept’s proportions to this writer’s eyes, and clues about the future electric sports car being hidden in plain sight.

The car is futuristic, tipping its folding metal cap to the past while being the obvious choice for Detective Del Spooner in a sequel of I, Robot. With 20 new and updated models landing in the next 24 months, it won’t be long before we see the Concept C’s influence reaching the showrooms, and a new two-seat Audi hitting the roads.


Audi Concept C - rear

Subscribe to our newsletter

Related Articles

New Electric Porsche Cayenne Turbo Arrives With 1140bhp
New Electric Porsche Cayenne Turbo Arrives With 1140bhp
Subaru Technica International Revival Gathers Pace With Performance-B STI Concept
Subaru Technica International Revival Gathers Pace With Performance-B STI Concept
Renault Twingo E-Tech Electric: Full Production Details
Renault Twingo E-Tech Electric: Full Production Details
Potential Article Hero Design.png

The retro-futuristic hard-top roadster has been confirmed for production in 2027, and will influence the brand’s forthcoming models.

Audi
2 September 2025

Latest Articles

New Electric Porsche Cayenne Turbo Arrives With 1140bhp
New Electric Porsche Cayenne Turbo Arrives With 1140bhp
Subaru Technica International Revival Gathers Pace With Performance-B STI Concept
Subaru Technica International Revival Gathers Pace With Performance-B STI Concept
Renault Twingo E-Tech Electric: Full Production Details
Renault Twingo E-Tech Electric: Full Production Details
bottom of page