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Where's the hype? The curious case of the hyper-EV

Where's the hype? The curious case of the hyper-EV

Opinion

Where's the hype? The curious case of the hyper-EV

Hypercars have big stats, high price tags and low production numbers. They’re usually all sold out before being revealed, unless they aren’t. Ken Pearson has been scratching his head.

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Ken Pearson

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11 September 2024

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Multiple

Hypercars have big stats, high price tags and low production numbers. They’re usually all sold out before being revealed, unless they aren’t. Ken Pearson has been scratching his head.

The first big hypercar story of June was that the Aspark Owl has reached a top speed of 272.6 mph, becoming the fastest production EV that money can buy. For context, 272.6 mph is 4.54 miles per minute, which would get me from my house to the closest rapid-served burger restaurant in 59 seconds. It is an impressive feat from the Japanese streamliner, as it would be for any car managing to go that fast. 


The thing is, the Owl isn’t alone in the hyper-EV world; Rimac were the first to arrive with the Concept One in 2011, Nio launched the EP9*, the Lotus Evija followed in dramatic fashion, then Rimac announced the Nevera which Pininfarina re-sculpted into the Battista. While the EP9 programme ended years ago with just a handful of customer cars built as was always intended, it is said that the Evija and Nevera still have order slots to fill.


The second hypercar story of the month came from Bugatti. Aaron Stokes’s brilliant article about the new Bugatti Tourbillon has a key line about the 250 unit production run: all of them are spoken for. This raised my eyebrow and as usual, a conversation with RUSH Magazine Founder, Editor and Crown Prince of Print Craig Toone got me thinking.


Aspark Owl

The curious case of the hyper-EV could be multifaceted but in reality I think it boils down to one thing, but I’ll get to that later. The hypercar world moves so quickly that it didn’t take long for Koenigsegg to show their intentions of having the first production car to set a world record-abiding top speed of over 300 mph by demonstrating how quickly their Jesko Absolut